Mersin B\u00fcy\u00fck\u015fehir Belediyesi, Silifke il\u00e7esine yakla\u015f\u0131k 30 kilometre uzakl\u0131kta bulunan Uzuncabur\u00e7 Mahallesi\u2019nin \u00fcretici kad\u0131nlar\u0131na sat\u0131\u015f stantlar\u0131 kurarak, \u00fcr\u00fcnleri i\u00e7in \u2018pazarlama ve paketleme\u2019 e\u011fitimleri verdi. Ba\u011fbozumunun ard\u0131ndan Uzuncabur\u00e7\u2019un me\u015fhur \u00fcz\u00fcm\u00fcn\u00fc pekmez ve kuru \u00fcz\u00fcm haline getiren kad\u0131nlara B\u00fcy\u00fck\u015fehir\u2019in destekleriyle kazan\u00e7 kap\u0131s\u0131 araland\u0131.
\nUzuncabur\u00e7\u2019un kad\u0131nlar\u0131na B\u00fcy\u00fck\u015fehir rehber oldu
\n2 bin 300 y\u0131ll\u0131k tarihi ge\u00e7mi\u015fe sahip Uzuncabur\u00e7 Antik Kenti\u2019nin yer ald\u0131\u011f\u0131 Uzuncabur\u00e7 Mahallesi\u2019nde ya\u015fayan \u00fcretici kad\u0131nlar, sat\u0131\u015f alan\u0131 konusunda b\u00fcy\u00fck s\u0131k\u0131nt\u0131lar ya\u015f\u0131yordu. Her y\u0131l yerli ve yabanc\u0131 ziyaret\u00e7i ak\u0131n\u0131na u\u011frayan Uzuncabur\u00e7\u2019un \u00fcretici kad\u0131nlar\u0131, \u00fcr\u00fcnlerini nerede, ne kadara ve nas\u0131l satacaklar\u0131 konusunda kendilerini ayd\u0131nlatacak bir rehber ar\u0131yorlard\u0131. Bu a\u015famada devreye giren B\u00fcy\u00fck\u015fehir Belediyesi Kad\u0131n ve Aile Hizmetleri Dairesi, kad\u0131nlar\u0131n ya\u015fad\u0131\u011f\u0131 s\u0131k\u0131nt\u0131lara \u00e7are buldu.
\nPekmez ve kuru \u00fcz\u00fcm yap\u0131m\u0131 i\u00e7in Uzuncabur\u00e7\u2019ta ate\u015fler harland\u0131
\nArpa, bu\u011fday, ceviz ve elma gibi \u00e7ok say\u0131da \u00fcr\u00fcn zenginli\u011fine sahip Uzuncabur\u00e7\u2019un kad\u0131nlar\u0131, b\u00f6lgenin en me\u015fhur \u00fcr\u00fcn\u00fc olan \u00fcz\u00fcm i\u00e7in ba\u011f bozumu yapt\u0131. Kad\u0131nlar ba\u011fdan toplay\u0131p evlerine getirdikleri \u00fcz\u00fcmleri katma de\u011fere d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in kollar\u0131 s\u0131vad\u0131. Kimi bu \u00fcz\u00fcmlerden pekmez \u00fcretirken, kimi ise kuru \u00fcz\u00fcm yap\u0131m\u0131na ba\u015flad\u0131. \u00dcretici kad\u0131nlar yaz s\u0131ca\u011f\u0131nda odun ate\u015fini yak\u0131p, g\u00fcne\u015fin alt\u0131nda zahmetli bir \u00fcretim s\u00fcrecine ba\u015flad\u0131.
\nPekmez i\u00e7in \u00fcz\u00fcmler \u00e7i\u011fnendi, kuru \u00fcz\u00fcm i\u00e7inse beklendi
\nPekmez \u00fcreten kad\u0131nlar sand\u0131klara toplad\u0131klar\u0131 \u00fcr\u00fcnleri \u2018Pekmezlik\u2019 ad\u0131n\u0131 verdikleri \u00fcretim alanlar\u0131na getirdi. \u00dcz\u00fcmleri \u00e7i\u011fnedikten sonra harl\u0131 ate\u015fin \u00fcst\u00fcnde kaynatan kad\u0131nlar, daha sonra bu \u00fcz\u00fcmleri ha\u015flay\u0131p s\u00fczd\u00fc. 4-5 saatlik bir kaynama s\u00fcrecinin ard\u0131ndan s\u00fcz\u00fclen bu \u00fcz\u00fcmler pekmez halini ald\u0131. Kad\u0131nlar b\u00fct\u00fcn bu zahmetli \u00fcretim s\u00fcrecinin ard\u0131ndan pekmezleri bir kez daha s\u00fczd\u00fc, \u015fi\u015feledi ve sat\u0131\u015fa haz\u0131r hale getirdi.
\nPekmez \u00fcreten kad\u0131nlar kadar kuru \u00fcz\u00fcm yap\u0131m\u0131na ba\u015flayan kad\u0131nlar da ba\u011f bozumuyla beraber zahmetli bir s\u00fcre\u00e7ten ge\u00e7ti. Harl\u0131 ate\u015fin \u00fcst\u00fcnde kaynayan kazanlar\u0131n i\u00e7erisine bat\u0131r\u0131lan \u00fcz\u00fcmler, daha sonra evlerin damlar\u0131nda kurumaya b\u0131rak\u0131ld\u0131. Pekmezini ve kuru \u00fcz\u00fcm\u00fcn\u00fc bin bir emekle sat\u0131\u015fa haz\u0131r hale getiren kad\u0131nlar i\u00e7in as\u0131l i\u015f o andan itibaren ba\u015flad\u0131.
\nB\u00fcy\u00fck\u015fehir, \u00fcr\u00fcnlerin sat\u0131\u015f\u0131 i\u00e7in Uzuncabur\u00e7\u2019ta bir \u00e7al\u0131\u015fma ba\u015flatt\u0131
\nMersin B\u00fcy\u00fck\u015fehir Belediyesi, yo\u011fun ziyaret\u00e7i alan Uzuncabur\u00e7\u2019ta ya\u015fayan \u00fcretici kad\u0131nlar\u0131n sat\u0131\u015f ve pazarlama konusunda ya\u015fad\u0131\u011f\u0131 s\u0131k\u0131nt\u0131lar \u00fczerine bir program haz\u0131rlad\u0131. 4 oturumlu e\u011fitim program\u0131n\u0131n ard\u0131ndan \u00fcretici kad\u0131nlar i\u00e7in bir de \u00fcretici kad\u0131n stantlar\u0131 a\u00e7\u0131ld\u0131. B\u00fcy\u00fck\u015fehir Belediyesi Kad\u0131n ve Aile Hizmetleri Dairesi\u2019nde g\u00f6revli Burcu Sert, \u201c\u00dcretimi daha profesyonelle\u015ftirmek ad\u0131na birtak\u0131m e\u011fitim \u00e7al\u0131\u015fmalara ba\u015flad\u0131k. 4 oturumlu bir \u00e7al\u0131\u015fma ger\u00e7ekle\u015ftirdik. Bunlar\u0131n i\u00e7erisinde dijital pazarlama, sosyal medyay\u0131 kullanma, sat\u0131\u015f ve pazarlama teknikleri, ayn\u0131 zamanda da paketleme e\u011fitimine yer verdik. Sonras\u0131nda hemen bir stant a\u00e7t\u0131k. Bu stantlar hafta i\u00e7i her g\u00fcn a\u00e7\u0131k. Gelen ziyaret\u00e7ilerimiz hem Mersin\u2019in \u00fcr\u00fcn zenginli\u011fini g\u00f6r\u00fcyor hem de kad\u0131nlar\u0131n \u00fcretimine destek olmu\u015f oluyor. Evde \u00fcretim yapan t\u00fcm kad\u0131nlara profesyonel anlamda sat\u0131\u015f ve pazarlama e\u011fitimleri vermeye devam ediyoruz\u201d dedi.
\n\u201cKendi \u00fcrettiklerimizi de\u011ferlendiremiyorduk, sat\u0131\u015f\u0131n\u0131 yapam\u0131yorduk\u201d
\nUzuncabur\u00e7 Mahalle Muhtar\u0131 Haluk \u00dcnal, tarihi ve k\u00fclt\u00fcrel zenginli\u011fiyle \u00f6zel bir mahallede ya\u015fad\u0131klar\u0131n\u0131 belirterek, \u201cKendi \u00fcrettiklerimizi de\u011ferlendiremiyorduk. Yani sat\u0131\u015f\u0131n\u0131 yapam\u0131yorduk. Ama Allah raz\u0131 olsun, Vahap Ba\u015fkan\u0131m\u0131z bize b\u00f6yle bir imkan sa\u011flad\u0131. Stantlar\u0131m\u0131zda \u00e7ok g\u00fczel \u00fcr\u00fcnlerimiz var. Kuruyemi\u015fler, sebzelerimiz, do\u011fal \u00e7aylar\u0131m\u0131z, hepsi mevcut\u201d dedi.
\n\u201cKad\u0131nlar \u00e7ok istekliler, \u00f6\u011frenmek ve yapmak istiyorlar\u201d
\nMersin B\u00fcy\u00fck\u015fehir Belediyesi\u2019nin G\u00f6n\u00fcll\u00fcler \u015eube\u2019sinde kay\u0131tl\u0131 ve kad\u0131nlara g\u00f6n\u00fcll\u00fc olarak e\u011fitimler veren Bar\u0131\u015f Deniz Akba\u015f, \u201c\u0130lk \u00f6nce buradaki \u00fcretici kad\u0131nlar\u0131m\u0131za m\u00fc\u015fteriyle nas\u0131l konu\u015fmas\u0131 gerekti\u011fini, m\u00fc\u015fteriye nas\u0131l davranmas\u0131 gerekti\u011fini \u00f6\u011frettik. G\u00fcler y\u00fczl\u00fc olmalar\u0131n\u0131, temiz olmalar\u0131n\u0131 ve yapt\u0131klar\u0131 \u00fcr\u00fcne, satacaklar\u0131 \u00fcr\u00fcne hakim olmalar\u0131 konusunda g\u00f6r\u00fc\u015f al\u0131\u015fveri\u015finde bulunduk. Onun d\u0131\u015f\u0131nda da \u00fcr\u00fcn\u00fc daha iyi nas\u0131l sunacaklar\u0131, nas\u0131l fiyatland\u0131racaklar\u0131, fiyat politikas\u0131n\u0131 nas\u0131l yapacaklar\u0131 konusunda ufak \u00e7al\u0131\u015fmam\u0131z oldu. Buradaki enerjiyi hi\u00e7bir yerde bulmad\u0131m. \u00c7ok istekliler. O kadar \u00f6\u011frenmek istiyorlar, yapmak istiyorlar ki hi\u00e7birinde \u2018ya ben dinlemeyeyim, kulak ard\u0131 edeyim\u2019 yakla\u015f\u0131m\u0131n\u0131 g\u00f6rmedim. Beni \u00e7ok heyecanland\u0131rd\u0131\u201d ifadelerine yer verdi.
\n\u201cPazara gidin, \u00e7ar\u015f\u0131ya gidin, \u00fcz\u00fcm; Uzuncabur\u00e7\u2019tur\u201d
\n\u00dcretici kad\u0131nlardan Ay\u015fe Karata\u015f, pekmez yap\u0131m\u0131nda en zor k\u0131sm\u0131n \u00fcz\u00fcmleri \u00e7i\u011fneme a\u015famas\u0131 oldu\u011funu, B\u00fcy\u00fck\u015fehir Belediyesi\u2019nin mahalleye hediye etti\u011fi \u00fcz\u00fcm s\u0131kma makinesini yak\u0131nda kullanmaya ba\u015flayacaklar\u0131n\u0131 belirterek, \u201cUzuncabur\u00e7 deyince \u00fcz\u00fcm. Pazara gidin, \u00e7ar\u015f\u0131ya gidin, \u00fcz\u00fcm; Uzuncabur\u00e7\u2019tur yani. Burada markad\u0131r ama bunun da \u00e7ok zorluklar\u0131 var. Pekmez yapar\u0131z, pekmez yaparken de \u00e7ok zorlan\u0131r\u0131z. Onu topluyorsun, \u00e7i\u011fniyorsun. Ben \u00e7i\u011fnedim, ge\u00e7en sene bir hafta bacaklar\u0131m a\u011fr\u0131d\u0131. Onun i\u00e7in \u015fimdi bir s\u0131kma makinesi varm\u0131\u015f. Onu Ba\u015fkan bize g\u00f6nderdi. Daha faaliyete ge\u00e7irmedik. \u0130n\u015fallah bundan sonra ge\u00e7irece\u011fiz. Bu zorluklar\u0131 kolayla\u015ft\u0131raca\u011f\u0131z\u201d dedi.
\n\u201cBa\u015fkan\u0131m\u0131z sa\u011f olsun bize bir sat\u0131\u015f stand\u0131 a\u00e7t\u0131\u201d
\n\u0130stanbul ve Ankara gibi kentlerde de ya\u015fad\u0131\u011f\u0131n\u0131 ancak do\u011fdu\u011fu yer olan Uzuncabur\u00e7\u2019tan kopamad\u0131\u011f\u0131n\u0131 vurgulayan Karata\u015f, \u201c\u00dcz\u00fcm\u00fcm\u00fcz marka ama biz satam\u0131yoruz. Niye? \u00c7\u00fcnk\u00fc bizi destekleyecek kimse yok. Buraya \u00fcz\u00fcm pazar\u0131 kuruluyor ama al\u0131c\u0131lar ne isterse onu vermek zorunda kal\u0131yoruz. Mesela 3 lira derse adam, 3 liraya vermek zorunday\u0131z. \u00c7\u00fcnk\u00fc vermezsek ba\u011fda kal\u0131yor. \u015eimdi Ba\u015fkan\u0131m\u0131z sa\u011f olsun bize bir sat\u0131\u015f stand\u0131 a\u00e7t\u0131. Onun sayesinde in\u015fallah \u00fcr\u00fcnlerimiz de\u011ferinde gider\u201d diye konu\u015ftu.
\n62 ya\u015f\u0131ndaki \u00fcretici Hamide \u00dcre, sat\u0131\u015f konusunda kendilerine art\u0131k bir f\u0131rsat kap\u0131s\u0131 araland\u0131\u011f\u0131n\u0131 belirterek, \u201cBiz bunu yaz\u0131n sataca\u011f\u0131z diye u\u011fra\u015f\u0131yoruz. Bir \u015fi\u015fe bir \u015fi\u015fe. Bir gelen olur bir \u015fi\u015fe veririz, ondan sonra bekleriz. B\u00f6yle bekliyoruz i\u015fte\u201d ifadelerini kulland\u0131.
\n\u00dcretici kad\u0131nlardan Ay\u015fe U\u00e7an, ald\u0131\u011f\u0131 e\u011fitimler sayesinde al\u0131c\u0131 i\u00e7in \u00fcr\u00fcnlerinin cazibesini art\u0131racaklar\u0131n\u0131 vurgulayarak, \u201cK\u00f6yde ne yeti\u015ftiyse hepsini usul\u00fcnce satacaks\u0131n, tertibiyle satacaks\u0131n, g\u00f6r\u00fcnt\u00fcs\u00fc g\u00fczel olacak. Kendinin g\u00f6r\u00fcnt\u00fcs\u00fc temiz olacak. O \u015fekil sat\u0131lacak\u201d dedi.
\n\u201cBa\u015fka ne isteriz ki Vahap Se\u00e7er\u2019den, \u00e7ok g\u00fczel i\u015fler yap\u0131yor\u201d
\n\u00dcreticilerden Raziye Kara ise ald\u0131klar\u0131 e\u011fitimle ilgili olarak, \u201cBurada \u00fcretilen \u015feylerin paketlemesini \u00f6\u011frendik. Nas\u0131l daha g\u00fczel, daha iyi sat\u0131l\u0131r. De\u011ferini biraz daha y\u00fckseltmek i\u00e7in paketi nas\u0131l daha g\u00fczel yap\u0131l\u0131r, onu \u00f6\u011frendik. Alelade sat\u0131yorduk ama \u015fimdi art\u0131k daha iyisini \u00f6\u011frendik. Hedefimiz k\u00f6y\u00fcm\u00fcz\u00fc daha ileriye do\u011fru g\u00f6t\u00fcrmek. Ba\u015fka ne isteriz ki Vahap Se\u00e7er\u2019den? Ba\u015fka bir \u015fey isteyemeyiz \u00e7\u00fcnk\u00fc \u00e7ok g\u00fczel i\u015fler yap\u0131yor\u201d ifadelerini kulland\u0131.
\n\u201cS\u0131kmam\u0131z i\u00e7in gelenler \u00e7ok\u201d
\nY\u00f6renin me\u015fhur yiyeceklerinden \u2018s\u0131kma\u2019 yapan Nazmiye Kuru, \u201cUzuncabur\u00e7\u2019taki en me\u015fhur yeme\u011fimiz bu. \u00d6zellikle s\u0131kmam\u0131z i\u00e7in gelenler \u00e7ok. Gelen turistlere en \u00e7ok ikram etti\u011fimiz \u015fey. Ge\u00e7imimizi bununla sa\u011fl\u0131yoruz\u201d dedi.
\nUzuncabur\u00e7\u2019un ziyaret\u00e7ilerinden \u0130lda Akba\u015f, \u201cBen Bal\u0131kesir\u2019den buraya tatil ama\u00e7l\u0131 geldim. Gelmeden \u00f6nce de baya\u011f\u0131 bir ara\u015ft\u0131rma yapm\u0131\u015ft\u0131m. Buray\u0131 da internette g\u00f6rd\u00fcm. Gelince b\u00f6yle bir stantla kar\u015f\u0131la\u015ft\u0131m. Ger\u00e7ekten \u00e7ok ho\u015fuma gitti. Kad\u0131nlar\u0131n bu i\u015fte \u00f6n ayak olmas\u0131 ger\u00e7ekten \u00e7ok etkileyici, bu \u00e7ok gurur verici bir \u015fey\u201d diye konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
Mersin B\u00fcy\u00fck\u015fehir Belediyesi, Silifke il\u00e7esine yakla\u015f\u0131k 30 kilometre uzakl\u0131kta bulunan Uzuncabur\u00e7 Mahallesi\u2019nin \u00fcretici kad\u0131nlar\u0131na sat\u0131\u015f stantlar\u0131 kurarak, \u00fcr\u00fcnleri i\u00e7in \u2018pazarlama ve paketleme\u2019 e\u011fitimleri verdi. Ba\u011fbozumunun ard\u0131ndan Uzuncabur\u00e7\u2019un me\u015fhur \u00fcz\u00fcm\u00fcn\u00fc pekmez … Devam\u0131n\u0131 Oku…<\/a><\/p>\n","protected":false},"author":2,"featured_media":14496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8,3,5],"tags":[],"_links":{"self":[{"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/14495"}],"collection":[{"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14495"}],"version-history":[{"count":1,"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/14495\/revisions"}],"predecessor-version":[{"id":14497,"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/14495\/revisions\/14497"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=\/wp\/v2\/media\/14496"}],"wp:attachment":[{"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}