Adana Sa\u011fl\u0131k Turizmi Derne\u011fi Ba\u015fkan\u0131, Adana \u00d6zel Ortado\u011fu Hastanesi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Dr. Halis Bayrak, \u00c7ukurova B\u00f6lgesi\u2019nin, Ortado\u011fu\u2019nun sa\u011fl\u0131k \u00fcss\u00fc olma yolunda h\u0131zla ilerledi\u011fini s\u00f6yledi.<\/p>\n
Dr. Halis Bayrak, Adana\u2019da son y\u0131llarda sa\u011fl\u0131k alan\u0131nda b\u00fcy\u00fck bir geli\u015fme ya\u015fand\u0131\u011f\u0131n\u0131 belirterek, \u201cHastanelerimiz gerek teknoloji gerekse de personel olarak kendileri b\u00fcy\u00fck \u00f6l\u00e7\u00fcde geli\u015ftirdiler. Art\u0131k T\u00fcrkiye olarak milyarlarca dolarl\u0131k sa\u011fl\u0131k turizmi pastas\u0131ndan hak etti\u011fimiz pay\u0131 almal\u0131y\u0131z\u201d dedi.\u00a0
\nAdana \u015eehir Hastanesi ile birlikte, h\u00fck\u00fcmetin sa\u011fl\u0131\u011fa ve sa\u011fl\u0131k turizmine verdi\u011fi b\u00fcy\u00fck \u00f6nemin g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc ifade eden Bayrak, Mersin ve Adana \u015eehir Hastanelerinin yerli hastalar ile birlikte yabanc\u0131 hastalara da hizmet verece\u011fini, teknolojik olarak \u00e7ok modern cihazlar ile donat\u0131ld\u0131klar\u0131n\u0131 ayr\u0131ca suit, grand suit ve vip odalar\u0131 ile 5 y\u0131ld\u0131zl\u0131 otel konforunda olduklar\u0131n\u0131 belirtti.\u00a0<\/p>\n
Uluslararas\u0131 u\u00e7u\u015flar\u00a0<\/p>\n
Bayrak, \u00c7ukurova B\u00f6lgesel Havaliman\u0131 in\u015faat\u0131n\u0131n tamamlanmas\u0131na az bir zaman kald\u0131\u011f\u0131n\u0131 s\u00f6yleyerek, \u201cHavaliman\u0131n\u0131n bitmesini d\u00f6rt g\u00f6zle bekliyoruz. \u00c7\u00fcnk\u00fc uluslararas\u0131 direkt u\u00e7u\u015flar ba\u015flayacak. Bu sayede yabanc\u0131 hastalar \u00fczerimizden u\u00e7arak ba\u015fka \u00fclkelere gitmeyecek. Ancak burada \u00f6nemli olan tan\u0131t\u0131m. Mutlak suretle ba\u015fka \u00fclkelerde tan\u0131t\u0131m ofisleri kurmal\u0131y\u0131z. Fuarlara \u00e7\u0131kartma yapmal\u0131y\u0131z, fuarlar d\u00fczenleyerek yabanc\u0131 heyetleri a\u011f\u0131rlamal\u0131y\u0131z\u201d dedi.\u00a0
\nBa\u015fta Cumhurba\u015fkan\u0131 Recep Tayyip Erdo\u011fan olmak \u00fczere D\u0131\u015fi\u015fleri Bakan\u0131 Mevl\u00fct \u00c7avu\u015fo\u011flu\u2019nun b\u00fcy\u00fck gayretleriyle Antalya\u2019da ikincisi ger\u00e7ekle\u015ftirilen Hestourex Fuar\u0131\u2019nda sadece \u00f6zel hastanelerin olmad\u0131\u011f\u0131n\u0131 ifade eden Bayrak, \u201cAdana Sa\u011fl\u0131k Turizmi Derne\u011fi olarak fuarda kamu-\u00f6zel hastanelerimizi ay\u0131rt etmeden hepsini tan\u0131tt\u0131k. Kamu hastanelerimizin fuara kat\u0131lmas\u0131 da \u00e7ok \u00f6nemli bir detay. Art\u0131k kamu hastanelerimiz, \u00f6zel hastaneler ile rekabet ediyor. Bu tatl\u0131 rekabette de hastalar\u0131m\u0131z sa\u011fl\u0131\u011f\u0131na kavu\u015fuyor\u201d diye konu\u015ftu.\u00a0<\/p>\n
Devlet deste\u011fi
\n\u00a0
\nMaliye Bakanl\u0131\u011f\u0131\u2019n\u0131n sa\u011fl\u0131k turizminin desteklenmesi i\u00e7in getirilen KDV d\u00fczenlenmesinin \u00e7ok \u00f6nemli oldu\u011funu ifade eden Halis Bayrak, \u201cH\u00fck\u00fcmetimiz sa\u011fl\u0131k sekt\u00f6r\u00fcne deste\u011fini tam g\u00f6steriyor. KDV’nin yan\u0131nda \u00f6zel sekt\u00f6re sa\u011fl\u0131k turizmi i\u00e7in yapacaklar\u0131 yat\u0131r\u0131mlarda ek te\u015fvikler verilecek\u201d dedi. Dr. Halis Bayrak, h\u00fck\u00fcmetin \u00f6zellikle Avrupa \u00fclkeleri ile uzun d\u00f6nemli s\u00f6zle\u015fmeler yapmak i\u00e7in \u00e7al\u0131\u015fmalar yapmas\u0131ndan \u00e7ok \u00f6nemli ve memnun edici oldu\u011funu belirterek, \u201cH\u00fck\u00fcmetimizin Avrupa \u00fclkelerinin sosyal g\u00fcvenlik kurumlar\u0131yla ger\u00e7ekle\u015ftirece\u011fi s\u00f6zle\u015fmeler ile birlikte yabanc\u0131 hastalar sigortalar\u0131ndan faydalanabilecek. Avrupa\u2019n\u0131n yan\u0131nda di\u011fer \u00fclkelerle de yap\u0131lacak anla\u015fmalar sayesinde sa\u011fl\u0131k turizmi T\u00fcrkiye\u2019de zirve yapacak\u201d ifadelerini kulland\u0131.\u00a0
\nYa\u015fl\u0131 bak\u0131m\u0131n\u0131n yurt d\u0131\u015f\u0131nda \u00e7ok pahal\u0131 oldu\u011funu ve \u00f6zellikle Avrupa\u2019da bu g\u00f6revi yerine getirecek personel s\u0131k\u0131nt\u0131s\u0131 ya\u015fand\u0131\u011f\u0131na dikkat \u00e7eken Bayrak, \u015f\u00f6yle devam etti:\u00a0
\n\u201cT\u00fcrkiye\u2019de ya\u015fl\u0131 bak\u0131m\u0131 i\u00e7in tecr\u00fcbeli, donan\u0131ml\u0131 yeterli personelimiz var. E\u011fer gerekli sosyal g\u00fcvenlik kurumu anla\u015fmalar\u0131 yap\u0131l\u0131rsa \u00e7ok daha fazla sa\u011fl\u0131k turistini \u00fclkemize \u00e7ekebiliriz. G\u00fcn\u00fcm\u00fczde \u00fclkelerin sa\u011fl\u0131k turizminde rekabet i\u00e7inde oldu\u011funu ancak art\u0131k markala\u015farak \u015fehirlerinde kendi i\u00e7erisinde rekabet etti\u011fini kaydeden Bayrak, \u201cD\u00fc\u015f\u00fcn\u00fcn ki \u00fclkeler ile birlikte \u015fehirlerde art\u0131k rekabet i\u00e7erisinde. Sa\u011fl\u0131k turizmi dernekleri olarak \u015fehir \u015fehir tan\u0131t\u0131m yaparak rekabet etmektense g\u00fcc\u00fcm\u00fcz\u00fc birle\u015ftirerek \u00fclkemizi temsil etmeyi se\u00e7tik ve T\u00fcrkiye Sa\u011fl\u0131k Turizmi Dernekleri Federasyonu’nu (TURSAF) kurduk. \u00c7al\u0131\u015fmalar\u0131m\u0131z devam ediyor. TURSAF olarak \u00fclkemiz i\u00e7in \u00e7ok \u00f6nemli olan ve \u0130slam \u00fclkelerinden \u00fcst d\u00fczey ve karar verici kat\u0131l\u0131mc\u0131lar\u0131n bulundu\u011fu \u0130slam \u00dclkeleri Sa\u011fl\u0131k Turizmi ve 4. Ola\u011fan \u00c7al\u0131\u015ftay\u0131\u2019n\u0131 Adana\u2018da ger\u00e7ekle\u015ftirdik.\u201d\u00a0<\/p>\n
“Sat\u0131\u015f ve pazarlama a\u011f\u0131n\u0131n kurulmal\u0131”
\n\u00a0
\nAyn\u0131 zamanda TURSAF Ba\u015fkan Yard\u0131mc\u0131l\u0131\u011f\u0131 g\u00f6revini de y\u00fcr\u00fcten Dr. Bayrak, T\u00fcrkiye\u2019de sa\u011fl\u0131k turizmi i\u00e7in ideal ko\u015fullar\u0131n olu\u015fmas\u0131 i\u00e7in milyarlarca T\u00fcrk liras\u0131n\u0131n harcanmas\u0131na ra\u011fmen talebin istenilen d\u00fczeyde olmad\u0131\u011f\u0131n\u0131 bununda nedeni olarak yurt d\u0131\u015f\u0131nda ger\u00e7ekle\u015ftirilen tan\u0131t\u0131mlar\u0131n az oldu\u011funu s\u00f6yledi. Bayrak, etkili sat\u0131\u015f ve pazarlama a\u011f\u0131n\u0131n kurulmas\u0131 gerekti\u011fini belirterek s\u00f6zlerine \u015f\u00f6yle devam etti:\u00a0
\n\u201cAdana\u2019y\u0131 ele al\u0131rsak sa\u011fl\u0131k sekt\u00f6r\u00fc olarak kamu ve \u00f6zel sa\u011fl\u0131k kurulu\u015flar\u0131 en \u00fcst d\u00fczeyde. Uluslararas\u0131 direkt u\u00e7u\u015flar\u0131n ger\u00e7ekle\u015ftirilece\u011fi havaliman\u0131m\u0131z tamamlanmak \u00fczere. Sa\u011fl\u0131k turizmi ile birlikte Adana\u2019n\u0131n deniz, da\u011f ve tarih turizminde turist say\u0131s\u0131 artacak. Art\u0131k kurumsal tan\u0131t\u0131m ve pazarlama yerine, T\u00fcrkiye\u2019yi temsil edecek sekt\u00f6rel pazarlama ve tan\u0131t\u0131m \u00e7ok \u00f6nemli. H\u00fck\u00fcmetimiz bu s\u00fcreci h\u0131zland\u0131rmak i\u00e7in Sa\u011fl\u0131k Turizmi Koordinasyon Kurulu\u2019nu sekt\u00f6rler aras\u0131 koordinasyonu sa\u011flamas\u0131 i\u00e7in kurdu bu \u00e7ok \u00f6nemli bir ad\u0131m. Art\u0131k bir dakika bile beklemeye tahamm\u00fcl\u00fcm\u00fcz yok. T\u00fcrkiye\u2019yi 2023 hedefleri do\u011frultusunda sa\u011fl\u0131k turizminde hak etti\u011fi yere getirmeliyiz.\u201d \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Adana Sa\u011fl\u0131k Turizmi Derne\u011fi Ba\u015fkan\u0131, Adana \u00d6zel Ortado\u011fu Hastanesi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Dr. Halis Bayrak, \u00c7ukurova B\u00f6lgesi\u2019nin, Ortado\u011fu\u2019nun sa\u011fl\u0131k \u00fcss\u00fc olma yolunda h\u0131zla ilerledi\u011fini s\u00f6yledi. Dr. Halis Bayrak, Adana\u2019da son … Devam\u0131n\u0131 Oku…<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/2317"}],"collection":[{"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2317"}],"version-history":[{"count":0,"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/2317\/revisions"}],"wp:attachment":[{"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}