Son d\u00f6nemlerde \u00f6zellikle ulusal ve uluslararas\u0131 firmalar ile rekabette daha fazla zorlanan perakende sekt\u00f6r temsilcilerine \u00e7\u00f6z\u00fcm olarak k\u00fcmelenme g\u00f6sterildi. K\u00fcmelenme \u00fczerine T\u00fcrkiye genelinde \u00f6nemli \u00e7al\u0131\u015fmalar\u0131 bulunan \u00c7ankaya \u00dcniversitesi eski Rekt\u00f6r\u00fc Prof. Dr. Ziya Burhanettin G\u00fcven\u00e7, sekt\u00f6r temsilcilerine neler yapabileceklerini anlatt\u0131. Konunun T\u00fcrkiye\u2019de yanl\u0131\u015f anla\u015f\u0131ld\u0131\u011f\u0131n\u0131 vurgulayan G\u00fcven\u00e7, \u201cK\u00fcmelenmek ortak yat\u0131r\u0131m demek de\u011fildir. Rekabet edin ama i\u015fbirli\u011fi de yap\u0131n\u201d \u00e7a\u011fr\u0131s\u0131nda bulund<\/p>\n
Perakende sekt\u00f6r\u00fc sorunlar\u0131na k\u00fcmelenme ile \u00e7\u00f6z\u00fcm arama hedefinde. Mersin Ticaret ve Sanayi Odas\u0131 (MTSO) \u00f6nc\u00fcl\u00fc\u011f\u00fcnde bir araya gelen perakendeciler, \u00f6n\u00fcm\u00fczdeki s\u00fcre\u00e7te k\u00fcmelenme noktas\u0131nda neler yap\u0131labileceklerini tart\u0131\u015ft\u0131. MTSO Projeler M\u00fcd\u00fcrl\u00fc\u011f\u00fc Avrupa \u0130\u015fletmeler A\u011f\u0131 kapsam\u0131nda d\u00fczenlenen toplant\u0131da perakende sekt\u00f6r temsilcileri sorunlar\u0131na \u00e7\u00f6z\u00fcm arad\u0131. Prof. Dr. Ziya Burhanettin G\u00fcven\u00e7, sekt\u00f6r temsilcilerine k\u00fcmelenmenin \u00f6nemini ve k\u00fcmelenme ile hangi kazan\u0131mlar\u0131 elde edebileceklerini anlatt\u0131. \u00d6n\u00fcm\u00fczdeki s\u00fcre\u00e7te teknoloji \u00fcretemeyen firmalar\u0131n k\u00fcresel ekonomi i\u00e7inde yok olaca\u011f\u0131n\u0131 vurgulayan G\u00fcven\u00e7, bug\u00fcn d\u00fcnyada k\u00fcmelenmenin yayg\u0131n oldu\u011fu \u00fclkelerin teknoloji \u00fcretmedeki ba\u015far\u0131s\u0131na dikkat \u00e7ekti. K\u00fcmelenme noktas\u0131nda istenen performans\u0131 g\u00f6steremeyen yerel perakende sekt\u00f6r temsilcilerinin cirolar\u0131n\u0131n artmas\u0131na ra\u011fmen karl\u0131klar\u0131n\u0131n her ge\u00e7en g\u00fcn azald\u0131\u011f\u0131n\u0131, \u015fube say\u0131s\u0131n\u0131n azald\u0131\u011f\u0131n\u0131 dile getiren G\u00fcven\u00e7, \u201cSekt\u00f6r giderek daha \u00e7ok bata\u011fa s\u00fcr\u00fckleniyor. Bu bataktan birlikte hareket ederek \u00e7\u0131k\u0131labilir\u201d diye konu\u015ftu.\u00a0
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\n\u201cK\u00fcmelenme Demek Ak\u0131ll\u0131 Eko Sistem Demektir\u201d<\/p>\n
Yerel perakende sekt\u00f6r\u00fcn\u00fcn birbiri ile rakip olmad\u0131\u011f\u0131n\u0131 vurgulayan Prof. Dr. Ziya Burhanettin G\u00fcven\u00e7, \u201cSiz ulusal ve uluslar aras\u0131 firmalarla rakipsiniz. Birbirinizi rakip g\u00f6r\u00fcp \u00e7eki\u015firseniz as\u0131l rakiplerinizin yolunu a\u00e7ars\u0131n\u0131z\u201d diye konu\u015ftu.\u00a0
\nK\u00fcmelenmenin firmalar\u0131 t\u00fcm ekonomik risklerden koruyaca\u011f\u0131n\u0131 da vurgulayan G\u00fcven\u00e7, irili ufakl\u0131 krizlerde \u00e7ok b\u00fcy\u00fck darbeler almak yerine firmalar\u0131n k\u00fcmelenme sayesinde sars\u0131lsa dahi y\u0131k\u0131lmayacaklar\u0131n\u0131 ifade etti. \u201c\u015eu anda yolumuzun etraf\u0131nda onlarca may\u0131n var. Biz o may\u0131nlara basmadan birlikte y\u00fcr\u00fcy\u00fcp g\u00fc\u00e7l\u00fc bir perakende sekt\u00f6r\u00fcne do\u011fru yol alaca\u011f\u0131z\u201d diyen G\u00fcven\u00e7, \u015funlar\u0131 s\u00f6yledi:
\n\u201cK\u00fcme demek ak\u0131ll\u0131 end\u00fcstriyel eko sistem demektir. Her sekt\u00f6r\u00fcn kendi eko sistemi var. Di\u011fer sekt\u00f6rlerin oldu\u011fu gibi perakende sekt\u00f6r\u00fcn\u00fcn de hastal\u0131kl\u0131 bir eko sistemi var. Bu da \u00fcreticinin para kazanamamas\u0131na, t\u00fcketicinin de ucuza \u00fcr\u00fcn alamamas\u0131na neden oluyor. \u00c7al\u0131\u015fan say\u0131n\u0131z\u0131 art\u0131ram\u0131yorsunuz, karl\u0131l\u0131klar\u0131n\u0131z istedi\u011finiz gibi de\u011fil. Bunun sebebi sizin de eko sisteminizin hastal\u0131kl\u0131 olmas\u0131. K\u00fcmelenme, bu hastal\u0131kl\u0131 eko sistemi tedavi ediyor ve bunu da bilimsel ak\u0131lla yap\u0131yor.\u201d\u00a0
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\n\u201cHedef firmalar\u0131 gelece\u011fe haz\u0131rlamak\u201d<\/p>\n
\u0130yi bir k\u00fcmelenme i\u00e7in \u00f6nce do\u011fru planlama yap\u0131lmas\u0131 gerekti\u011fini kaydeden G\u00fcven\u00e7, \u201cPerakende sekt\u00f6r\u00fc \u00e7ok geni\u015f kapsaml\u0131. Tekstilciden, mobilyac\u0131ya, otomobilciden, g\u0131dac\u0131ya \u00e7ok \u00e7e\u015fitli sekt\u00f6r\u00fc b\u00fcnyesinde bar\u0131nd\u0131r\u0131yor. Bu nedenle do\u011fru sonu\u00e7 i\u00e7in \u00f6ncelikle do\u011fru alt sekt\u00f6rler belirlenmeli\u201d dedi. K\u00fcmelenme mant\u0131\u011f\u0131nda hi\u00e7bir firman\u0131n kaybetmemesi gerekti\u011fini dile getiren G\u00fcven\u00e7, bu planlaman\u0131n \u00fcyelerin t\u00fcm\u00fcn\u00fc olumlu etkileyecek kararlar al\u0131nmas\u0131 ad\u0131na \u00f6nemli oldu\u011funu anlatt\u0131. K\u00fcmelenmede s\u00fcrecin \u00f6nemine de de\u011finen G\u00fcven\u00e7, do\u011fru ki\u015fileri bir araya getirdikten sonra sorunlar\u0131n do\u011fru tespit edilmesi ve do\u011fru bir s\u0131ralama ile planlan\u0131p \u00e7\u00f6z\u00fclmesi gerekti\u011fini s\u00f6yledi.<\/p>\n
\u201cAs\u0131l hedef, firmalar\u0131n\u0131z\u0131 ya\u015fatarak tedavi etmek ve gelece\u011fe haz\u0131rlamak\u201d diyen G\u00fcven\u00e7, \u00a0k\u00fcmelenme ile teknoloji kullan\u0131m\u0131n\u0131n art\u0131r\u0131laca\u011f\u0131n\u0131, bilginin payla\u015f\u0131laca\u011f\u0131n\u0131 bildirdi. \u00dcniversitelerle temas\u0131n art\u0131r\u0131laca\u011f\u0131n\u0131 da kaydeden G\u00fcven\u00e7, \u201cY\u00fcksek Lisans, doktora tezlerinin sizin sorunlar\u0131n\u0131z\u0131n \u00fczerine yap\u0131lmas\u0131n\u0131 sa\u011flayaca\u011f\u0131z\u201d ifadelerini kulland\u0131. \u00a0Toplu hareket etmenin g\u00fcc\u00fcn\u00fc ya\u015fayacaklar\u0131n\u0131 da vurgulayan G\u00fcven\u00e7, \u201cAk\u0131ll\u0131 hareket edece\u011fiz. Bizim siyasetle i\u015fimiz yok. Derdimiz Mersin ekonomisinin d\u00fcnyada s\u00f6z sahibi olmas\u0131. Bu hedef \u00e7er\u00e7evesinde bir araya gelip sorunlar\u0131m\u0131z\u0131n \u00e7\u00f6z\u00fcm\u00fc ad\u0131na ilgili t\u00fcm kurumlar\u0131 ziyaret edece\u011fiz\u201d dedi. Toplant\u0131, sekt\u00f6r temsilcilerinin sorunlar\u0131n\u0131 dile getirmesi ile sona erdi.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Son d\u00f6nemlerde \u00f6zellikle ulusal ve uluslararas\u0131 firmalar ile rekabette daha fazla zorlanan perakende sekt\u00f6r temsilcilerine \u00e7\u00f6z\u00fcm olarak k\u00fcmelenme g\u00f6sterildi. K\u00fcmelenme \u00fczerine T\u00fcrkiye genelinde \u00f6nemli \u00e7al\u0131\u015fmalar\u0131 bulunan \u00c7ankaya \u00dcniversitesi eski Rekt\u00f6r\u00fc … Devam\u0131n\u0131 Oku…<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/2392"}],"collection":[{"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2392"}],"version-history":[{"count":0,"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/2392\/revisions"}],"wp:attachment":[{"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}