{"id":3368,"date":"2020-11-04T18:23:50","date_gmt":"2020-11-04T15:23:50","guid":{"rendered":"http:\/\/mersinekonomipolitikagazetesi.com\/?p=3368"},"modified":"2020-11-04T18:23:50","modified_gmt":"2020-11-04T15:23:50","slug":"mersin-limonu-limonata-ve-dondurmayla-marka-oluyor","status":"publish","type":"post","link":"https:\/\/akdenizolaygazetesi.com\/?p=3368","title":{"rendered":"Mersin limonu, limonata ve dondurmayla marka oluyor"},"content":{"rendered":"<p>T\u00fcrkiye\u2019nin limon ba\u015fkenti Mersin, limonata ve dondurmayla limonu markala\u015ft\u0131rma yolunda ilk ad\u0131m\u0131 att\u0131. Mersin limonundan \u00fcretilen limonata ve limon dondurmas\u0131, \u2018Merlim\u2019 ve \u2018Mersin Limonatas\u0131\u2019 marka adlar\u0131yla \u00fcretilerek T\u00fcrkiye ve d\u00fcnya pazarlar\u0131na sunulacak.<\/p>\n<p>T\u00fcrkiye\u2019nin limon ba\u015fkenti Mersin, limonata ve dondurmayla limonu markala\u015ft\u0131rma yolunda ilk ad\u0131m\u0131 att\u0131. Mersin limonundan \u00fcretilen limonata ve limon dondurmas\u0131, \u2018Merlim\u2019 ve \u2018Mersin Limonatas\u0131\u2019 marka adlar\u0131yla \u00fcretilerek T\u00fcrkiye ve d\u00fcnya pazarlar\u0131na sunulacak. Mersin merkezli bir firman\u0131n, ilk etapta Aksaray\u2019daki fabrikas\u0131nda \u00fcretece\u011fi T\u00fcrkiye\u2019nin yeni markas\u0131 \u2018Mersin Limonatas\u0131\u2019 ile kente katma de\u011fer sa\u011flanmas\u0131 hedefleniyor.\u00a0<br \/>\nMersinli Ekonomist-Yazar Fatih Alkar\u2019\u0131n yakla\u015f\u0131k 4 y\u0131ld\u0131r b\u00fcy\u00fck \u00e7aba harcayarak, Mersin\u2019in en \u00f6nemli de\u011ferlerinden limonu markala\u015ft\u0131rma hayali sonunda ger\u00e7ekle\u015fti. Alkar\u2019\u0131n \u00e7al\u0131\u015fmalar\u0131yla ortak bir paydada birle\u015fen ve aralar\u0131nda Mersin Ticaret ve Sanayi Odas\u0131 (MTSO) ile M\u00fcstakil Sanayici ve \u0130\u015fadamlar\u0131 Derne\u011fi (M\u00dcS\u0130AD) Mersin \u015eubesi\u2019nin de bulundu\u011fu, kentin \u00f6nde gelen oda ve sivil toplum kurulu\u015flar\u0131, Mersin limonunun katma de\u011fer olarak markala\u015fmas\u0131na destek verdi. Bu \u00e7abalar sonucunda, Mersinli i\u015f adam\u0131 Servet \u00d6zkaya, Aksaray\u2019daki \u00d6zkaya Dondurma A.\u015e. fabrikas\u0131nda \u201cT\u00fcrkiye\u2019nin yeni markas\u0131 Mersin Limonatas\u0131\u201d slogan\u0131 ve \u2018Merlim\u2019 markas\u0131yla Mersin limonundan limonata ve dondurma \u00fcretimine ba\u015flad\u0131.\u00a0<br \/>\n\u2018Merlim\u2019 ve \u2018Mersin Limonatas\u0131\u2019n\u0131n tan\u0131t\u0131m\u0131, bug\u00fcn geni\u015f bir kat\u0131l\u0131mla T\u00fcccar Kul\u00fcb\u00fc\u2019nde yap\u0131ld\u0131. Bas\u0131n mensuplar\u0131na limon i\u00e7inde dondurma ve limonata ikram edilen tan\u0131t\u0131ma, MTSO Ba\u015fkan\u0131 Ayhan K\u0131z\u0131ltan, M\u00dcS\u0130AD Mersin Ba\u015fkan\u0131 Serdar Y\u0131ld\u0131zg\u00f6rer, Turun\u00e7gil Konseyi Ba\u015fkan\u0131 Kemal Ka\u00e7maz, Mersin Ekonomi Platformu D\u00f6nem Ba\u015fkan\u0131 \u00d6zcan Demir, Mersin Barosu Ba\u015fkan\u0131 Bilgin Ye\u015filbo\u011faz, Mersin Serbest Muhasebeciler ve Mali M\u00fc\u015favirler Odas\u0131 Ba\u015fkan\u0131 \u00d6mer Faruk Tokg\u00f6z ile \u00e7ok say\u0131da STK temsilcisi kat\u0131ld\u0131.\u00a0<\/p>\n<p>\u201cLimona katma de\u011fer sa\u011flanacak\u201d<br \/>\n\u00a0<br \/>\nMTSO Ba\u015fkan\u0131 K\u0131z\u0131ltan, tan\u0131t\u0131mda yapt\u0131\u011f\u0131 konu\u015fmada, Mersin limonunun markala\u015fmas\u0131 y\u00f6n\u00fcnde b\u00fcy\u00fck \u00e7aba harcayan ve Mersin limonatas\u0131n\u0131 \u2018Merlim\u2019 ad\u0131 alt\u0131nda bir marka haline getiren Fatih Alkar\u2019a te\u015fekk\u00fcr etti. Mersin limonunun, firma taraf\u0131ndan limonata ve dondurmaya d\u00f6n\u00fc\u015ft\u00fcr\u00fclece\u011fini belirten K\u0131z\u0131ltan, ayr\u0131ca kabuklar\u0131n\u0131n, posas\u0131n\u0131n ve \u00e7ekirdeklerinin de kozmetik, sanayi gibi farkl\u0131 alanlarda katma de\u011ferli \u00fcr\u00fcnler olarak de\u011ferlendirilece\u011fini s\u00f6yledi. B\u00f6ylece limona katma de\u011ferler sa\u011flanaca\u011f\u0131n\u0131 vurgulayan K\u0131z\u0131ltan, \u201cBizim de istedi\u011fimiz buydu. Bug\u00fcn \u00e7ift\u00e7imiz limonu 2 liraya sat\u0131yor ama biz limona katma de\u011fer sa\u011flayarak \u00e7e\u015fitli par\u00e7alar\u0131ndan yeni \u00fcr\u00fcnler elde edersek \u00e7ift\u00e7i limonu daha y\u00fcksek fiyata satacak\u201d dedi.<br \/>\nMerlim limonatas\u0131 ve dondurmas\u0131n\u0131n ilk etapta Aksaray\u2019daki fabrikada \u00fcretilece\u011fini dile getiren K\u0131z\u0131ltan, firma sahibi \u00d6zkaya\u2019dan Mersin\u2019e bir tesis kazand\u0131rmas\u0131n\u0131 isteyerek, b\u00f6yle bir yat\u0131r\u0131ma her t\u00fcrl\u00fc deste\u011fi vermeye haz\u0131r olduklar\u0131n\u0131 ifada etti.\u00a0<\/p>\n<p>\u201cMersin\u2019de y\u00fcksek kapasite ve teknolojiye sahip entegre bir tesis kurmak i\u00e7in \u00e7al\u0131\u015fmalara ba\u015flad\u0131k\u201d<br \/>\n\u00a0<br \/>\nMersin\u2019de iki, Aksaray\u2019da bir fabrikas\u0131 bulunan Servet \u00d6zkaya da bu toplant\u0131n\u0131n, kim Mersin i\u00e7in bir de\u011fer \u00fcretirse, bir ad\u0131m at\u0131p faydal\u0131 \u00e7al\u0131\u015fmada bulunursa, Mersin ekonomisine y\u00f6n veren y\u00f6neticilerin bu \u00e7al\u0131\u015fmalara kay\u0131ts\u0131z kalmay\u0131p ta\u00e7land\u0131r\u0131p \u00f6d\u00fcllendirdi\u011fini g\u00f6sterdi\u011fini s\u00f6yledi. Bu g\u00fcvene lay\u0131k olabilmek i\u00e7in limon ba\u015fta olmak \u00fczere narenciye \u00fcr\u00fcnlerinin katma de\u011ferli olarak d\u00fcnya pazarlar\u0131na ula\u015ft\u0131r\u0131lmas\u0131 ad\u0131na ellerinden gelen gayreti g\u00f6stereceklerini dile getiren \u00d6zkaya, \u201c\u00dclkemizin ithal etti\u011fi narenciye \u00fcr\u00fcnlerinin cenneti olan Mersinimizde, bu \u00fcr\u00fcnlerin burada \u00fcretilmesi i\u00e7in daha modern ve entegre tesisler kurularak geli\u015ftirilmesi gerekiyor. Biz de Mersin\u2019de k\u0131sa bir s\u00fcre i\u00e7erisinde y\u00fcksek kapasite ve teknolojiye sahip entegre bir tesis kurmak i\u00e7in \u00e7al\u0131\u015fmalara ba\u015flad\u0131k. Bu tesisi, 2020 y\u0131l\u0131nda Mersin\u2019de yap\u0131lacak Uluslararas\u0131 Turun\u00e7gil Kongresi\u2019nde Mersin limonatas\u0131 ikram etmek \u00fczere faaliyete ge\u00e7irmeyi planl\u0131yoruz\u201d diye konu\u015ftu.\u00a0<br \/>\nMersin Limonatas\u0131\u2019n\u0131n fikir babas\u0131 Fatih Alkar ise hayalini ger\u00e7ekle\u015ftirmenin mutlulu\u011funu ya\u015fad\u0131\u011f\u0131n\u0131 vurgulad\u0131. Alkar, \u201cDostlar\u0131mla birlikte uyuyan bir devi uyand\u0131rd\u0131k, narenciyenin anavatan\u0131 Mersinimizin marka de\u011ferleri olmas\u0131 anlam\u0131nda harekete ge\u00e7tik. \u0130nan\u0131yorum ki, bu bir ba\u015flang\u0131\u00e7 ve marka de\u011ferimizin say\u0131s\u0131n\u0131n artmas\u0131nda mihenk ta\u015f\u0131 olacak\u201d ifadelerini kulland\u0131.\u00a0<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye\u2019nin limon ba\u015fkenti Mersin, limonata ve dondurmayla limonu markala\u015ft\u0131rma yolunda ilk ad\u0131m\u0131 att\u0131. Mersin limonundan \u00fcretilen limonata ve limon dondurmas\u0131, \u2018Merlim\u2019 ve \u2018Mersin Limonatas\u0131\u2019 marka adlar\u0131yla \u00fcretilerek T\u00fcrkiye ve d\u00fcnya &hellip; <a href=\"https:\/\/akdenizolaygazetesi.com\/?p=3368\" class=\"more-link\">Devam\u0131n\u0131 Oku&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/3368"}],"collection":[{"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3368"}],"version-history":[{"count":0,"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/3368\/revisions"}],"wp:attachment":[{"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}