Mersin Giri\u015fimci \u0130\u015fadamlar\u0131 Derne\u011fi taraf\u0131ndan d\u00fczenlenen toplant\u0131da konu\u015fan Marka Dan\u0131\u015fman\u0131 \u00d6zel Oytun T\u00fcrko\u011flu, \u2018Ne satarsan\u0131z sat\u0131n, \u00f6nce kendinizi sat\u0131n. Kendi markam\u0131z\u0131 ba\u015fkalar\u0131na en iyi anlatacak yolu bulmam\u0131z gerekiyor\u2019 dedi.
\nMersin G\u0130AD taraf\u0131ndan d\u00fczenlenen \u2018Mersin G\u0130AD Akademi\u2019 toplant\u0131lar\u0131 Ba\u015fkan Mehmet Serkan \u0130zol, Y\u00f6netim Kurulu \u00fcyeleri ve \u00e7ok say\u0131da i\u015f insan\u0131n\u0131n kat\u0131l\u0131m\u0131 ile dernek binas\u0131nda ger\u00e7ekle\u015ftirildi.<\/p>\n
Toplant\u0131ya konu\u015fmac\u0131 olarak kat\u0131lan Marka Dan\u0131\u015fman\u0131 \u00d6zel Oytun T\u00fcrko\u011flu, \u2018Bizim en b\u00fcy\u00fck hatam\u0131z markala\u015fmay\u0131 bilmiyoruz. Bizi di\u011ferlerinden ne ay\u0131r\u0131r onu bilmemiz gerekiyor. Markam\u0131z\u0131 yarat\u0131rken bir alametifarikam\u0131z olacak. T\u00fcrkiye’den d\u00fcnya markas\u0131 \u00e7\u0131kmad\u0131., fakat bu \u00e7\u0131kmayaca\u011f\u0131 anlam\u0131na gelmez. Bir tane d\u00fcnya markam\u0131z var THY; o da devletin markas\u0131. Fakat bu moralimizi bozmamal\u0131. T\u00fcrkiye\u2019den marka \u00e7\u0131kar. E\u011fer T\u00fcrkiye\u2019nin ad\u0131 markala\u015f\u0131r T\u00fcrkiye’den d\u00fcnya markalar\u0131 \u00e7\u0131karsa Edirne’den Hakkari’ye kadar t\u00fcm vatanda\u015f\u0131n bundan \u00e7\u0131kar\u0131 olur. \u0130stersek y\u00fczlerce marka yapabilir, d\u00fcnyan\u0131n d\u00f6rt bir taraf\u0131nda duyulabiliriz. Kilit nokta halka inmek\u2019 dedi.<\/p>\n
\u00d6zel Oytun T\u00fcrko\u011flu , \u2018\u0130yi bir marka yaratmak istiyorsak o zaman iyi bir marka ismi bulmak zorunday\u0131z. Ulusal markalar kurmak istiyorsak en ba\u015f\u0131nda marka ismini \u00e7ok iyi belirlememiz gerekmektedir. Y\u0131llar sonra d\u00fcnyan\u0131n bir ucunda o marka ile pazara girmek istedi\u011finizde, o marka isminin pazar\u0131na girmek istedi\u011finiz \u00fclkede ne anlama geldi\u011fini bilmek zorundas\u0131n\u0131z. Ad\u0131n\u0131 bulamad\u0131\u011f\u0131n\u0131z hi\u00e7 bir markaya, hi\u00e7 bir \u015fey bulamazs\u0131n\u0131z. \u00d6nce ismini belirleyecek, sonra g\u00fczel bir logo tasar\u0131m\u0131 yapacaks\u0131n\u0131z. Marka ve logonun hemen ard\u0131ndan \u00f6nemli olan \u015fey web sitesi. Ge\u00e7ti\u011fimiz y\u0131l web sitesinden yap\u0131lan sat\u0131\u015flar\u0131n y\u00fczde 95’i mobilden ger\u00e7ekle\u015ftirildi. E\u011fer web siteniz var fakat mobilde d\u00fczg\u00fcn \u00e7al\u0131\u015fm\u0131yorsa sat\u0131\u015f\u0131n\u0131z zor. D\u00fcnya \u00f6yle bir hale geldi ki 1 lira harcamayla d\u00fcnyan\u0131n \u00f6b\u00fcr ucundaki adama ula\u015fabilir 100 bin lira b\u00fct\u00e7eyle dibimizdeki adama ula\u015famayabiliriz. Do\u011fru stratejiyle hareket etmek gerekiyor. D\u00fcnyan\u0131n geldi\u011fi yere madem ge\u00e7 kald\u0131ysak mevcut yerden yakalayal\u0131m. Pasta b\u00fcy\u00fcrse herkesin pastas\u0131 b\u00fcy\u00fcr. Benim pay\u0131m b\u00fcy\u00fcs\u00fcn di\u011ferleri b\u00fcy\u00fcmesin mant\u0131\u011f\u0131ndan vazge\u00e7meliyiz. Bunu b\u0131rakt\u0131\u011f\u0131m\u0131z g\u00fcn T\u00fcrkiye t\u00fcm d\u00fcnyada marka olur’ \u015feklinde konu\u015ftu.
\nT\u00fcrko\u011flu son olarak, \u2018Yurtd\u0131\u015f\u0131nda, T\u00fcrkiye denildi\u011finde k\u00f6t\u00fc bir alg\u0131 var. Bunu y\u0131kmal\u0131y\u0131z. \u00c7in’den sonra gelen bir alg\u0131m\u0131z var. Biz i\u015fimizi iyi yapan bir millet olmal\u0131y\u0131z. T\u00fcrk ismi k\u00f6t\u00fc \u00fcr\u00fcn \u00fcretir ismiyle an\u0131l\u0131yor. Bundan vazge\u00e7ti\u011fimiz g\u00fcn T\u00fcrkiye’den y\u00fczlerce marka \u00e7\u0131kar. \u00c7ay ka\u015f\u0131\u011f\u0131yla t\u00fcnel kaz\u0131yaca\u011f\u0131z ama y\u0131lmayaca\u011f\u0131z. Sosyal medya \u00f6yle bir imkan sa\u011flad\u0131 ki Hakkari’nin bir k\u00f6y\u00fcnde \u0130nternetin varsa fenomen olursun. Markan\u0131 duyurur, birde \u00fcst\u00fcne para kazan\u0131rs\u0131n. Sosyal medyadan d\u00fcnyaya ula\u015fabiliyorsunuz. E\u011fer iyi y\u00f6netir birde b\u00fct\u00e7e ay\u0131r\u0131rsan\u0131z geri d\u00f6n\u00fc\u015flerini alacaks\u0131n\u0131z. Bir marka yaratal\u0131m, pazarlamas\u0131na y\u00fcklenelim, sosyal medyas\u0131n\u0131 PR’\u0131n\u0131 iyi y\u00f6netelim d\u00fcnya markas\u0131 olmas\u0131 ka\u00e7\u0131n\u0131lmaz. Ne satarsan\u0131z sat\u0131n \u00f6nce kendinizi sat\u0131n. Kendi markam\u0131z\u0131 ba\u015fkalar\u0131na en iyi anlatacak yollar\u0131 bulmam\u0131z gerekiyor. As\u0131l bizim alg\u0131lamam\u0131z gereken \u015fey insanlar\u0131n bir \u00fcr\u00fcn\u00fc neden sat\u0131n ald\u0131klar\u0131n\u0131 bulmak. Bunu \u00e7\u00f6zerek pazarlaman\u0131n sat\u0131\u015f\u0131n yollar\u0131n\u0131 bulmu\u015f oluruz. Bunu buldu\u011fumuz anda ba\u015far\u0131ya ula\u015f\u0131r\u0131z. Hangi duyguya oynamam\u0131z gerekti\u011fini iyi analiz etmemiz gerekiyor’ dedi.
\nMarka Dan\u0131\u015fman\u0131 \u00d6zel Oytun T\u00fcrko\u011flu\u2019nun konu\u015fmas\u0131n\u0131n ard\u0131ndan Mersin G\u0130AD Ba\u015fkan\u0131 Mehmet Serkan \u0130zol taraf\u0131ndan bir te\u015fekk\u00fcr plaketi verildi.\u00a0
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Mersin Giri\u015fimci \u0130\u015fadamlar\u0131 Derne\u011fi taraf\u0131ndan d\u00fczenlenen toplant\u0131da konu\u015fan Marka Dan\u0131\u015fman\u0131 \u00d6zel Oytun T\u00fcrko\u011flu, \u2018Ne satarsan\u0131z sat\u0131n, \u00f6nce kendinizi sat\u0131n. Kendi markam\u0131z\u0131 ba\u015fkalar\u0131na en iyi anlatacak yolu bulmam\u0131z gerekiyor\u2019 dedi. Mersin … Devam\u0131n\u0131 Oku…<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/5168"}],"collection":[{"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5168"}],"version-history":[{"count":0,"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/5168\/revisions"}],"wp:attachment":[{"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akdenizolaygazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}